[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cbnet.cz\/papirove-katalogy-vyrobku-maji-stale-svuj-vyznam\/#Article","mainEntityOfPage":"https:\/\/www.cbnet.cz\/papirove-katalogy-vyrobku-maji-stale-svuj-vyznam\/","headline":"Pap\u00edrov\u00e9 katalogy v\u00fdrobk\u016f maj\u00ed st\u00e1le sv\u016fj v\u00fdznam","name":"Pap\u00edrov\u00e9 katalogy v\u00fdrobk\u016f maj\u00ed st\u00e1le sv\u016fj v\u00fdznam","description":"Pr\u00e1v\u011b te\u010f jsem si vzpomn\u011bl na kr\u00e1sn\u00fd a velmi pou\u010dn\u00fd film \u201eRumburak\u201c s Ji\u0159\u00edm L\u00e1busem v hlavn\u00ed roli. Ve filmu ztv\u00e1rn\u00ed negativn\u00ed postavu Old\u0159ich Kaiser, kter\u00fd je vyznava\u010dem techniky a modern\u00edch technologi\u00ed za ka\u017edou cenu, p\u0159i\u010dem\u017e se neohl\u00ed\u017e\u00ed kolem sebe na \u017eiv\u00e9 tvory. Technika je u n\u011bho na prvn\u00edm m\u00edst\u011b...","datePublished":"2026-02-05","dateModified":"2026-02-05","author":{"@type":"Person","@id":"https:\/\/www.cbnet.cz\/author\/#Person","name":"","url":"https:\/\/www.cbnet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/12ad8f0fd7cc61bb561b9b0d5c289f62?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/12ad8f0fd7cc61bb561b9b0d5c289f62?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cbnet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cbnet.cz\/wp-content\/uploads\/pexels-woman-1839798_640.jpg","url":"https:\/\/www.cbnet.cz\/wp-content\/uploads\/pexels-woman-1839798_640.jpg","height":0,"width":0},"url":"https:\/\/www.cbnet.cz\/papirove-katalogy-vyrobku-maji-stale-svuj-vyznam\/","about":["Business"],"wordCount":420,"articleBody":"      Pr\u00e1v\u011b te\u010f jsem si vzpomn\u011bl na kr\u00e1sn\u00fd a velmi pou\u010dn\u00fd film \u201eRumburak\u201c s Ji\u0159\u00edm L\u00e1busem v hlavn\u00ed roli. Ve filmu ztv\u00e1rn\u00ed negativn\u00ed postavu Old\u0159ich Kaiser, kter\u00fd je vyznava\u010dem techniky a modern\u00edch technologi\u00ed za ka\u017edou cenu, p\u0159i\u010dem\u017e se neohl\u00ed\u017e\u00ed kolem sebe na \u017eiv\u00e9 tvory. Technika je u n\u011bho na prvn\u00edm m\u00edst\u011b a lid\u00e9 a zv\u00ed\u0159ata jsou pro n\u011bj vedlej\u0161\u00ed, mo\u017en\u00e1 dokonce odpadem. Film byl sice nato\u010den v roce 1984, ale i dnes n\u00e1m m\u00e1 st\u00e1le co \u0159\u00edci s ohledem na technick\u00fd rozvoj, kter\u00fd by n\u00e1m nem\u011bl p\u0159er\u016fst p\u0159es hlavu. T\u00edm chci nazna\u010dit, \u017ee i p\u0159es sou\u010dasnou digitalizaci bychom nem\u011bli p\u0159ehl\u00ed\u017eet v\u00fdznam ti\u0161t\u011bn\u00fdch pap\u00edrov\u00fdch dokument\u016f, let\u00e1k\u016f a prospekt\u016f z grafick\u00e9ho studia v Brn\u011b https:\/\/www.imperialmedia.cz\/graficke-studio-brno\/.V m\u00e9 po\u0161tovn\u00ed schr\u00e1nce se velmi \u010dasto objevuj\u00ed pap\u00edrov\u00e9 let\u00e1ky obchodn\u00edch \u0159et\u011bzc\u016f s potravinami, n\u00e1bytkem a dal\u0161\u00edm zbo\u017e\u00edm. Mezi nimi ob\u010das naleznu i pap\u00edrov\u00e9 katalogy dvou firem. Jedna prod\u00e1v\u00e1 oble\u010den\u00ed, obuv a m\u00f3dn\u00ed dopl\u0148ky a druh\u00e1 bytov\u00e9 vybaven\u00ed. U obou firem jsem kdysi nakupoval a jsem u nich veden jako z\u00e1kazn\u00edk, co m\u011bl o jejich nab\u00edzen\u00e9 zbo\u017e\u00ed z\u00e1jem. Je to velmi mil\u00e9 a abych \u0159ekl pravdu, docela m\u011b t\u011b\u0161\u00ed popadnout do ruky pap\u00edrov\u00fd katalog a listovat v n\u011bm. Dr\u017eet v ruce takov\u00e9 tiskoviny je toti\u017e n\u011bco \u00fapln\u011b jin\u00e9ho v porovn\u00e1n\u00ed se \u010dten\u00edm na internetu.Velmi citliv\u011b vn\u00edm\u00e1m dotek rukou po pap\u00ed\u0159e, je to pro m\u011b z\u00e1rove\u0148 jist\u00fd druh antistresu a neum\u00edm si p\u0159edstavit, \u017ee by nyn\u00ed nar\u00e1z zmizely ze sv\u011bta v\u0161echny knihy a v\u0161e se odehr\u00e1valo elektronicky. Elektronika je sice fajn pomocn\u00edk, ale m\u011bli bychom ji vyu\u017e\u00edvat se zdrav\u00fdm selsk\u00fdm rozumem. S elektronikou a knihami je to jako s hudebn\u00edmi n\u00e1stroji. Ve filmu \u201eDovolen\u00e1 s And\u011blem\u201c se Josef Kemr p\u0159i nastupov\u00e1n\u00ed do autobusu zm\u00edn\u00ed o tom, \u017ee hudebn\u00ed n\u00e1stroj (v tomto p\u0159\u00edpad\u011b jeho violoncello) m\u00e1 du\u0161i. Ano, je to tak, i hudebn\u00ed n\u00e1stroje a knihy mohou m\u00edt du\u0161i, pochopiteln\u011b v p\u0159enesen\u00e9m slovn\u00edm v\u00fdznamu, a tak k tomu tak\u00e9 s t\u00edmto ohledem p\u0159istupuji.                                                                                                                                                                                                                                                                                                                                                                                                  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