[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cbnet.cz\/moz-o-autorite-domeny-2-0-jak-by-seo-meli-a-nemeli-pouzivat-autoritu-domeny\/#Article","mainEntityOfPage":"https:\/\/www.cbnet.cz\/moz-o-autorite-domeny-2-0-jak-by-seo-meli-a-nemeli-pouzivat-autoritu-domeny\/","headline":"Moz o autorit\u011b dom\u00e9ny 2.0: Jak by SEO m\u011bli (a nem\u011bli) pou\u017e\u00edvat autoritu dom\u00e9ny","name":"Moz o autorit\u011b dom\u00e9ny 2.0: Jak by SEO m\u011bli (a nem\u011bli) pou\u017e\u00edvat autoritu dom\u00e9ny","description":"Moz uvedl, \u017ee: \u201eAutorita dom\u00e9ny se stala standardem pr\u016fmyslu pro m\u011b\u0159en\u00ed s\u00edly dom\u00e9ny, co\u017e je relevantn\u00ed tak\u00e9 k\u00a0hodnocen\u00ed.\u201c By\u0165 je tato metrika hojn\u011b a \u0161iroce u\u017e\u00edv\u00e1na, je tak trochu kontroverzn\u00ed. N\u011bkte\u0159\u00ed SEO si st\u011b\u017eovali, \u017ee je autorita dom\u00e9ny pouze zbyte\u010dn\u00e9 rozpt\u00fdlen\u00ed, kter\u00e9 vytv\u00e1\u0159\u00ed akor\u00e1t zmatek pro za\u010d\u00e1te\u010dn\u00edky v\u00a0SEO, kte\u0159\u00ed se...","datePublished":"2019-06-03","dateModified":"2019-06-03","author":{"@type":"Person","@id":"https:\/\/www.cbnet.cz\/author\/#Person","name":"","url":"https:\/\/www.cbnet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/12ad8f0fd7cc61bb561b9b0d5c289f62?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/12ad8f0fd7cc61bb561b9b0d5c289f62?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cbnet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.cbnet.cz\/moz-o-autorite-domeny-2-0-jak-by-seo-meli-a-nemeli-pouzivat-autoritu-domeny\/","wordCount":1122,"articleBody":"Moz uvedl, \u017ee: \u201eAutorita dom\u00e9ny se stala standardem pr\u016fmyslu pro m\u011b\u0159en\u00ed s\u00edly dom\u00e9ny, co\u017e je relevantn\u00ed tak\u00e9 k\u00a0hodnocen\u00ed.\u201c By\u0165 je tato metrika hojn\u011b a \u0161iroce u\u017e\u00edv\u00e1na, je tak trochu kontroverzn\u00ed. N\u011bkte\u0159\u00ed SEO si st\u011b\u017eovali, \u017ee je autorita dom\u00e9ny pouze zbyte\u010dn\u00e9 rozpt\u00fdlen\u00ed, kter\u00e9 vytv\u00e1\u0159\u00ed akor\u00e1t zmatek pro za\u010d\u00e1te\u010dn\u00edky v\u00a0SEO, kte\u0159\u00ed se na autoritu dom\u00e9ny zam\u011b\u0159uj\u00ed, ani\u017e by m\u011bli k\u00a0tomu n\u011bjak\u00fd d\u016fvod nebo spr\u00e1vn\u00fd kontext.\u00a0Nov\u00e1 verze autority dom\u00e9ny bude spu\u0161t\u011bna tento v\u00edkend, tak\u017ee jsme se zeptali Russ Jonese, hlavn\u00edho vedouc\u00edho v\u00fdvoje v\u00a0Moz, aby vysv\u011btlil n\u011bkter\u00e9 zm\u011bny, a tak\u00e9 aby tak\u00e9 odpov\u011bd\u011bl na n\u011bjak\u00e9 ot\u00e1zky ohledn\u011b kontroverze, kter\u00e1 autoritu dom\u00e9ny obklopuje.\u00a0Co je vlastn\u011b dom\u00e9nov\u00e1 autorita? Jones: Autorita dom\u00e9ny je jak\u00e9si sk\u00f3re hodnocen\u00ed internetov\u00fdch vyhled\u00e1va\u010d\u016f, kter\u00e9 bylo vyvinuto spole\u010dnosti Moz, kter\u00e9 p\u0159edpov\u00edd\u00e1, jak se bude pravd\u011bpodobn\u011b va\u0161e str\u00e1nka hodnotit ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed internetov\u00fdch vyhled\u00e1va\u010d\u016f (SERP). Autorita dom\u00e9ny a jej\u00ed sk\u00f3re se pohybuje v\u00a0\u00faseku od jedn\u00e9 a\u017e do sta, kdy vy\u0161\u0161\u00ed sk\u00f3re koresponduje s\u00a0vy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed a vy\u0161\u0161\u00ed schopnost\u00ed, \u017ee se bude str\u00e1nka hodnotit dob\u0159e.\u00a0Autorita dom\u00e9ny je vypo\u010d\u00edt\u00e1na tak, \u017ee hodnot\u00edme linking root dom\u00e9ny, po\u010det celkov\u00fdch odkaz\u016f, sk\u00f3re spamu a tak\u00e9 dal\u0161\u00ed vhodn\u00e9 v\u00fdpo\u010dty, kter\u00e9 v\u0161echny sest\u00e1vaj\u00ed toto jednotn\u00e9 sk\u00f3re.\u00a0Pro\u010d n\u00e1\u0161 pr\u016fmysl p\u0159esn\u011b tohle pot\u0159ebuje? Jones: Autorita dom\u00e9ny je velice komparativn\u00ed metrika, a to nem\u016f\u017eeme v\u00edce zd\u016fraznit. Jako takov\u00e9, izolovan\u00e9, autorita dom\u00e9ny znamen\u00e1 pram\u00e1lo. Kdy\u017e se ale pod\u00edv\u00e1te na sk\u00f3re skrze o\u010di konkurence\u00a0 jako je nap\u0159\u00edklad porovn\u00e1n\u00ed Papa Johns k\u00a0Pizza Hit a k\u00a0Little Ceasars \u2013 autorita dom\u00e9ny je velice mocn\u00e1 metrika.\u00a0Google je \u010dern\u00e1 schr\u00e1nka. Krom\u011b n\u011bjak\u00fdch p\u00e1r a velice od sebe vzd\u00e1len\u00fdch post\u0159eh\u016f, je velice m\u00e1lo zn\u00e1mo o tom, jak vlastn\u011b Google hodnot\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Autorita dom\u00e9ny je tou nejlep\u0161\u00ed metrikou ke dne\u0161n\u00edmu dni, kter\u00e1 dok\u00e1\u017ee p\u0159edpov\u011bd\u011bt, jak velk\u00e1 pravd\u011bpodobnost je, \u017ee se str\u00e1nka bude hodnotit na takovou a takovou pozici, a p\u0159esn\u011b proto by market\u00e9\u0159i m\u011bli autoritu dom\u00e9ny sledovat velice pe\u010dliv\u011b.\u00a0Co se vlastn\u011b zm\u011bnilo od posledn\u00ed verze? Jones: Zm\u011bnily se hned t\u0159i kl\u00ed\u010dov\u00e9 v\u011bci: set tr\u00e9ninku, algoritmus tr\u00e9ninku a tak\u00e9 faktory modelu.\u00a0Sp\u00ed\u0161e ne\u017e spol\u00e9hat se na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, v\u00a0modelu tr\u00e9ninku p\u0159id\u00e1v\u00e1me i n\u00e1hodn\u00e9 str\u00e1nky bez hodnocen\u00ed do posledn\u00edch pozic (ob\u010das), tak\u017ee se model m\u016f\u017ee nau\u010dit n\u011bco tak\u00e9 o str\u00e1nk\u00e1ch, kter\u00e9 by se v\u00a0\u017eivot\u011b nehodnotily. Algoritmus tr\u00e9ninku kdysi spol\u00e9hal na komplexn\u00ed line\u00e1rn\u00ed regresn\u00ed model, aby zn\u00e1zornil vztahy. Nyn\u00ed, po zlep\u0161en\u00ed na\u0161\u00ed s\u00edt\u011b, to v\u0161echno znamen\u00e1, \u017ee na\u0161e sk\u00f3re autority dom\u00e9ny bude daleko chyt\u0159ej\u0161\u00ed a daleko p\u0159esn\u011bj\u0161\u00ed.\u00a0Tak\u00e9 monitorujeme zhruba t\u0159icet p\u011bt trilion\u016f odkaz\u016f, co\u017e je poh\u00e1n\u011bno na\u0161im Moz Link Explorer programem. Tyto odkazy jsou nyn\u00ed monitorov\u00e1ny pro kvalitu, spolu s\u00a0kvantitou. Integrovali jsme na\u0161e metriky pro Spam sk\u00f3re, spolu s\u00a0dal\u0161\u00edmi faktory, abychom daleko l\u00e9pe zm\u011b\u0159ili kvalitu odkaz\u016f.\u00a0Co bude t\u00edm nejv\u011bt\u0161\u00edm dopadem na DA nyn\u00ed, kdy\u017e bylo spu\u0161t\u011bno nov\u00e9 sk\u00f3rov\u00e1n\u00ed?Jones: V\u00a0tom nejbli\u017e\u0161\u00edm \u010dasov\u00e9m \u00faseku, sk\u00f3re autority dom\u00e9ny, ve velk\u00e9m, p\u016fjdou dol\u016f zhruba o n\u011bjak\u00fdch sedm procent u skoro v\u0161ech. Tento pokles reflektuje re-centrov\u00e1n\u00ed autority dom\u00e9ny.\u00a0V\u00a0tom del\u0161\u00edm \u010dasov\u00e9m hledisku, market\u00e9\u0159i budou moci vid\u011bt sk\u00f3re dom\u00e9nov\u00e9 autority, kter\u00e9 se bude p\u0159izp\u016fsobovat a samo spravovat daleko rychleji. To v\u0161e je d\u00edky vylep\u0161en\u00e9 datab\u00e1zi odkaz\u016f, kter\u00e1 se aktualizuje daleko \u010dast\u011bji ne\u017e n\u00e1\u0161 star\u00fd index.\u00a0Uvedli jste, \u017ee autorita dom\u00e9ny je diagnostick\u00fd n\u00e1stroj, kter\u00fd m\u00e1 pomoci spr\u00e1vc\u016fm webu zlep\u0161it v\u00fdkon str\u00e1nky. Jak to vlastn\u011b autorita dom\u00e9ny dok\u00e1\u017ee? \u00a0Jones: Abychom se vyj\u00e1d\u0159ili jasn\u011b, autorita dom\u00e9ny dovoluje spr\u00e1vc\u016fm webu u\u010dinit rozhodnut\u00ed o tom, o \u010dem si mysl\u00ed, \u017ee by mohlo zlep\u0161it v\u00fdkon jejich str\u00e1nky. Nap\u0159\u00edklad, pokud str\u00e1nka spr\u00e1vce webu m\u011bla daleko men\u0161\u00ed hodnocen\u00ed ne\u017e konkurence, nap\u0159\u00ed\u010d tomu, \u017ee m\u00e1 vy\u0161\u0161\u00ed autoritu dom\u00e9ny, pravd\u011bpodobn\u011b to indikuje fakt, \u017ee spr\u00e1vce webu mus\u00ed zlep\u0161it kvalitu \u010di kvantitu obsahu na jeho str\u00e1nce.\u00a0N\u011bkter\u00e9 spole\u010dnosti zneu\u017e\u00edvaly autoritu dom\u00e9ny s\u00a0prodejem\/n\u00e1kupem odkazov\u00fdch sch\u00e9mat. Jak se nov\u00e1 verze autority dom\u00e9ny stav\u00ed k\u00a0tomuto probl\u00e9mu? Jones: Skrze n\u00e1\u0161 odkazov\u00fd index, detekci spamu a pokro\u010dil\u00e9mu modelu strojov\u00e9ho u\u010den\u00ed nyn\u00ed m\u016f\u017ee Moz l\u00e9pe detekovat manipulaci s\u00a0odkazy a sn\u00ed\u017eit sk\u00f3re autority dom\u00e9ny zp\u016fsobem podobn\u00fdm tomu, jak\u00fdm Google \u010di Bing sni\u017euj\u00ed hodnocen\u00ed \u0161patn\u00e9 backlinky. N\u00e1\u0161 model v\u0161ak specificky nec\u00edl\u00ed na \u017e\u00e1dn\u00e9 ur\u010dit\u00e9 sch\u00e9ma, sp\u00ed\u0161e se sna\u017e\u00ed identifikovat jist\u00e9 vzorce manipulace s\u00a0odkazy, kter\u00e9 nemaj\u00ed za v\u00fdsledek zlep\u0161en\u00ed hodnocen\u00ed, a t\u011bm sni\u017euje hodnocen\u00ed.\u00a0\u00a0\u00a0Jak byste odpov\u011bd\u011bli na obvin\u011bn\u00ed, \u017ee autorita dom\u00e9ny je pouh\u00e9 rozpt\u00fdlen\u00ed a \u017ee zlep\u0161en\u00ed sk\u00f3re autority dom\u00e9ny v\u016fbec neznamen\u00e1, \u017ee se zlep\u0161\u00ed i hodnocen\u00ed? Jones: Autorita dom\u00e9ny je naprosto nesmysln\u00e1, kdy\u017e nen\u00ed porovn\u00e1v\u00e1na s\u00a0ostatn\u00edmi str\u00e1nkami, a to je fakt. Na \u010dem z\u00e1le\u017e\u00ed, nen\u00ed to, jestli va\u0161e str\u00e1nka pov\u00fd\u0161\u00ed nebo poklesne \u2013 na \u010dem z\u00e1le\u017e\u00ed je to, jak tyto poklesy \u010di n\u00e1r\u016fsty souvis\u00ed s\u00a0va\u0161\u00ed konkurenc\u00ed.\u00a0A d\u00e1le, autorita dom\u00e9ny je pouze jedna z\u00a0metrik, kter\u00e1 m\u00e1 ilustrovat, jak vlastn\u011b bude va\u0161e str\u00e1nka v\u00fdkonn\u00e1 ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Autorita str\u00e1nky, obt\u00ed\u017enost kl\u00ed\u010dov\u00fdch slov, p\u0159\u00edle\u017eitosti kl\u00ed\u010dov\u00fdch slov, \u010detnost kl\u00ed\u010dov\u00fdch slov, hodnocen\u00ed, CTR a tak\u00e9 m\u00edstn\u00ed nejlep\u0161\u00ed praxe jsou pouze \u010d\u00e1sti stejn\u00e9ho kol\u00e1\u010de, kter\u00fd market\u00e9\u0159i mus\u00ed monitorovat a hodnotit spolu s\u00a0DA. Probl\u00e9my se vyskytuj\u00ed, kdy\u017e se spr\u00e1vci web\u016f fixuj\u00ed na jednu z\u00a0metrik, a\u0165 u\u017e je to autorita dom\u00e9ny nebo cokoliv jin\u00e9ho.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Moz o autorit\u011b dom\u00e9ny 2.0: Jak by SEO m\u011bli (a nem\u011bli) pou\u017e\u00edvat autoritu dom\u00e9ny","item":"https:\/\/www.cbnet.cz\/moz-o-autorite-domeny-2-0-jak-by-seo-meli-a-nemeli-pouzivat-autoritu-domeny\/#breadcrumbitem"}]}]